Original (2010) Brammo Empulse launch video
By: +David Herron; Date: July 20, 2018In 2010 Brammo announced the Empulse would deliver 100+ miles/hr and 100+ miles range in 2011 for under $10,000. If they'd delivered this, Zero would have been blown out of the water. Instead Brammo delivered a different bike at a higher price a couple years later, and eventually Brammo went out of business. This 2010 video shows what Brammo had in mind.